Nova Lox, 24 gr protein. Lox is brined salmon (not smoked, like is sometimes suggested). Nova lox has a moderately low cholesterol content. A 2-ounce serving contains 35 milligrams. The recommended amount of cholesterol per day is 300 milligrams for healthy adults and less than 200 milligrams for people with heart disease. The amount in a serving of lox is about 12 percent of the recommended daily value.